I watched Dancing with the Stars night before last, well about two-thirds of it anyway, and saw the repeat of the Western song, "Save a Horse, Ride a Cowboy." At least the dancers were dressed in Western clothes, sort of. And I say anything that promotes the Old West is fine with me. The performance was a repeat of the most popular dance that the production has ran over the years. I would give credit where credit is due, but I didn't hear who wrote it, sang it, or whatever, just the dancing, and this morning I can't remember who the dancers were. They were winners or placers in a previous show.
I doubt that the performance will encourage anyone to go read a Western, though, since that wasn't the emphasis of the show. It would have been nice, however, if Tom Bergeron or Brooke Burke (whistle, whistle) had actually said something along the line of "Now, buy the book," or "Go read a cowboy novel," just as an ad lib, or maybe one of the dancers could have squeezed it in.
Now, someone who does promote the Old West and the reading of western stories is Gary Dobbs (Jack Martin) of http://taintedarchive.blogspot.com. Take a gander at his blog to see the books he has written and the info about the West he blogs about. Just day before yesterday he posted an article on the only Billy the Kid photograph which is going up for auction and expected to bring in a ton of moolah. Also see the True West magazine article on the same thing (www.truewestmagazine.com).