I've just been thumbing through the November True West Magazine. Why my attention was drawn to the advertising, I don't know, but it was. I guess it's because I found it interesting. Saga of a Comanche Warrior was the last ad for a book in the mag, and it was almost buried in the lower right-hand corner of the seventh-to-the-last page. Also on the page are ads for outfitters, hand-made branding irons, gun holsters and collectibles, stirrup buckles, and beds made out of trees. That's probably the real reason I look at the ads - the variety and there is variety in the section called Trading Post: vintage western wear, guns of the old West, museum of the horse soldier, more guns, longhorns to mount on your wall, cowboy poetry, custom leathers, glassware, hat cozys and the collected stories of Red Barbre in Tales of the West. This book's ad was twice the size of Comanche Warrior's. I wonder how many more sales are generated by the larger ad or does it make a difference?
And the preceding page to that has books: Doc's Girls, about Doc Holliday, in a full column ad; Rio Sonora, a novel about the Arizona Rangers (sounds like a good one); Forts, Fights and Frontier Sites, self-explanatory; the last two being half-column. On the same page is an article about a book, The Cowgirl Way by Holly George-Warren. The page previous has articles on books to read while traveling, histories and facts about Wyoming, Nebraska, Europe and Lewis and Clark Trail and Ghost Town Travelogues. How did Europe get in there? And there is a full column ad on the Ghost Town books.
I would like to have all the books advertised or wrote about, and that's only in the last ten pages of the mag, but it's just not to be, unless my wife buys them for Christmas presents. And that's highly doubtful, since she has no interest in the mag. Maybe I can slip it into the Ladies Home Journal or Southern Cooking or, even better, Vanity Fair.